BTS proves to be effective in product marketing

The Korea Times


BTS proves to be efficient in product advertising

K-pop group BTS at Coway's announcement / Courtesy of Coway
Okay-pop group BTS at Coway’s announcement / Courtesy of Coway

By Kim Jae Heun

Okay-pop idol group BTS is proving to be an efficient advertising device throughout industries, as quite a lot of corporations which have employed the boy group as model ambassadors have seen their gross sales enhance sharply, based on firm officers at Tuesday.

McDonald’s Korea, which launched the BTS Set in collaboration with BTS final 12 months, has seen its gross sales soar 9.7% to 867.9 billion received ($693.4 million) as of 2020.

“If we mix the income created by each the eating places run instantly by the corporate and our franchisees, the quantity involves 1 trillion received. It is the all-time file since McDonald’s entered the Korean market. BTS Set offered practically 1, 45 million right here and contributed enormously to our greatest gross sales in historical past,” stated a McDonald’s Korea worker.

Residence equipment maker Coway additionally benefited enormously from having BTS seem in its industrial. Final 12 months, its income elevated by 13.2% year-on-year to achieve 3.6 trillion received. Their abroad gross sales surpassed 1 trillion received for the primary time as properly, because of BTS’ excessive profile abroad.

Coway has achieved nice success in Southeast Asia particularly, the place BTS has an enormous fandom. Bloomberg reported that Coway’s gross sales have proven a big soar in Malaysia and the USA since April 2021, after that includes the group in its industrial.

BTS member Jungkook holds Teazen's Kombucha during his February 2021 live video stream with fans. Screenshot of V-Live
BTS member Jungkook holds Teazen’s Kombucha throughout his February 2021 stay video stream with followers. Screenshot of V-Reside

Native tea model Teazen didn’t rent BTS as their promoting mannequin, however after BTS member Jungkook drank their Kombucha product throughout a stay video in February 2021, Teazen’s gross sales immediately elevated fivefold. On the time Jungkook stated that Teazen’s Kombucha was his favourite.

That helped the corporate double its gross sales in 2021, and native personal fairness fund VIG Companions determined to accumulate the tea model for 80 billion received on Tuesday.

“Because of BTS’s fan membership, the recognition of our Kombucha has grown explosively overseas. We’re planning to export our merchandise to 50 nations and turn out to be a world tea maker within the close to future,” stated a Teazen official.

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