Entertain to Sustain: Emma Stewart, director of sustainability at Netflix, on environmental storytelling

Stewart was named Netflix’s inaugural sustainability director in late 2020 and has spent the previous 15 months designing and delivering the streaming big’s ‘Internet Zero + Nature’ technique, spearheaded by a web zero objective for 2022 and a imaginative and prescient to preserve and restore in at-risk habitats globally.

She delivered this speech nearly from her residence in California as a part of the problem’s 2022 Sustainability Leaders Discussion board in March. The session is now being made publicly out there as a part of the edie’s Engagement Week editorial marketing campaignwhich highlights the necessity for nice sustainability communications.

Beginning the decision, Stewart mirrored on the historical past of environmental catastrophe movies, together with The Day After Tomorrow, Snowpiercer, Wall-E, and most just lately, Do not Look Up. She summed it up: “Each catastrophe film begins with a scientist being ignored. So let’s not reside in a catastrophe film. Let’s let science information our hand.”

In her mission to embody a scientific strategy to sustainability at Netflix — and enhance the way in which she engages audiences on environmental points — Stewart explains why she oversaw the event of an advisory group of 10 specialists from world wide, together with Christiana Figurers and Tom -Rivett Carnac, alongside local weather scientists, younger activists and storytelling specialists. The group works each in a consultative and pre-vocational nature, she explains.

Working with the group, Netflix developed 10 ideas to information its sustainability work. These are:

  1. Transfer quick, however base all the pieces on science and information
  2. When unsure, take accountability
  3. Do not simply offset emissions – scale back them internally
  4. Capitalize on worker enthusiasm
  5. Materiality: Concentrate on what’s most essential, not simply what’s most seen
  6. Be trustworthy, clear and keep away from greenwashing
  7. Prioritize scalability over novelty
  8. Use Netflix Shopping for Affect to Affect Others
  9. Use storytelling to encourage others
  10. Do not do it collectively – take motion along with policymakers, researchers, NGOs and colleagues

Watch this video in full to study extra about how these ideas have been chosen and the way they’re being carried out. Commenting on factors about collaboration and storytelling, Stewart highlighted how, in 2020, 160 million households world wide watched at the very least one content material on Netflix with an express give attention to environmental sustainability. That quantity appears destined to develop; Netflix’s client survey discovered that 60% are both extraordinarily or very excited about seeing extra reveals and films that tackle climate-related points.

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