FT Readers Respond: Declining Netflix Subscribers

Netflix captured the eye of FT readers final week after the favored streaming service warned that subscriber numbers have been falling for the primary time in a decade.

The drop in consumer numbers despatched Netflix shares down practically 40% final Wednesday. The information had a knock-on impact on different streaming teams, with shares of Disney, Roku and Spotify additionally falling on the identical day.

Netflix mentioned it could bounce again by bettering the standard of programming, charging households who share different customers’ accounts, and releasing an ad-supported model.

Monetary Instances readers piled feedback under articles on this subject, with many claiming to have predicted this. A decline within the high quality of Netflix content material was the principle clarification given, adopted by the price of dwelling disaster.

Commentators debated whether or not Netflix was nonetheless good worth for cash in comparison with its rivals and satellite tv for pc tv. The difficulty of piracy was additionally raised.

There was widespread distaste for the business pivot in the direction of promoting, with some suggesting that streaming teams ought to create a subscription bundle or consolidate firms.

Plenty of these feedback are posted under. Be a part of the dialog by sharing your ideas within the feedback part.

I do not pay Netflix

Netflix is ​​an affordable cash bubble inventory that has had a really long term. They borrowed cash to provide questionable content material, they purposely suppressed licensed content material that individuals actually wished so they might promote their very own horrible reveals. Bizarre stuff It is actually the one factor value watching. I do not pay for it – I share it like everybody else – however the few occasions I open the app, I spend extra time making an attempt to pick one thing value watching than watching something. When Netflix was TV reruns, it had worth. — economist

Exhausting to justify the price

It is exhausting to justify dropping 20 smackers a month as a subsidy for producing “authentic content material” that is much less enjoyable than public entry. — NG

click on bait

The brand new content material sucks. They’re all low cost clickbait crime documentaries and low cost junk TV reveals. Gone are the times of high-quality dangerous reveals like Home of Playing cards. — Chan

How did they lose the formulation so rapidly?

On the one hand, Netflix has began adhering to this ridiculous new method of canceling any present that reaches two to a few seasons, regardless of how good it’s. They’ve determined that as manufacturing prices enhance after a number of seasons because of greater pay for writers and actors, they’d relatively cancel it than hold high-quality content material.

However, it began releasing essentially the most horrible actuality reveals. These are the precise varieties of reveals that viewers determined they did not need to watch after they began chopping the twine and switching to Netflix. Paradoxically, Netflix has now embraced the early 2000s mainstream TV method of low cost, senseless actuality reveals. They usually surprise why nobody subscribes to Netflix anymore?

How did they lose the formulation so rapidly? Did they begin hiring a bunch of former community TV execs? — Tony

Content material restrictions

I subscribe in France, the place the selection of programming is inferior to in my native Eire. Some nice stuff that my buddies discuss is simply not accessible on the French server. I searched in useless the opposite day for [Pedro] from Almodovar Ache and Glory, for instance. The French feed contains a second-rate drill materials load. Consequently, I not often watch Netflix in Paris and can doubtless unsubscribe quickly. — Gael Magazine

Beg to vary in worth

I urge to vary from most right here. I nonetheless discover Netflix engaging. We pay Dish Community nearly $200 a month for his or her whole junk. Netflix month-to-month subscription is paid by watching a single film on it. A go to to the theater is greater than a month’s Netflix price for the 2 of us. God forbid popcorn — so it is the equal of a two-month subscription. Two US-sized delicate drinks return a quarterly subscription. – Center path

for the youngest

Youngsters’s content material is stable with Netflix. My children get the worth of £10 a month simply.

As an grownup, I at all times open, browse and shut to seek out one thing else. — Gdjdjhdhheje

Prepared to pay however cannot

The place I stay within the EU, I am unable to legally purchase entry to sure reveals – like Peaky Blinders is simply accessible by way of VPN/DNS proxy hack or torrent obtain, and so on.

If I’ve to battle to discover ways to pirate a number of main reveals, it is simple to increase that to different reveals which can be legally accessible by means of streaming companies. Principally, market fragmentation and lack of world licensing offers imply that piracy is probably going at all times on the desk for these of us who’re prepared to pay however cannot – and so it is a small step away from merely not paying for the issues we do. we are able to . — superfluous

Tech savvy pirates

Netflix managed to make top-of-the-line enterprise strikes in historical past by convincing tech-savvy individuals to ditch the free however dangerous and time-consuming pirated content material, making all the pieces accessible immediately and ad-free for a low price. A magic trick additionally carried out by Spotify.

That period is over as an increasing number of firms cannibalize the Netflix market and content material is now remoted in lots of locations and much dearer.

Tech consultants are fleeing for pirated stuff and are unlikely to return again. — Hjaltlander

No adverts or else

Speak about streamers turning into “advert supported”. They higher watch out how they do it – no adverts are one of many essential causes I subscribe to streaming companies. First signal of adverts in the midst of a present, particularly if they can not be electrocuted, and I am canceling. — Stevie

Mining viewing habits information

Extra worrying for me is the slowdown place in promoting. In the event that they introduce adverts, it could be a tricky cancellation for me. Adverts can be generated from mining viewing habits information, no thanks. — Xedario

Subliminal messages

Go awake, go bankrupt.

It is not the entire story, however being nailed half the time with subliminal messages is just not my concept of ​​enjoyable. — Credit score 2020

Rivals are mild years forward

HBO Max, Disney+ and Apple TV – mild years forward of Netflix when it comes to high quality content material. High quality over amount and fewer boring lectures on social justice.

apple, whereas [it has] much less produced content material has an edge — need one thing that is not within the bundle? You will have the choice to purchase absolutely anything. Netflix? Rubbish walled backyard.

Prime is someplace in between. — Ctrlaltdelete

Give attention to income and revenue

In truth, do not give attention to subscriber progress. When you obtain a sure market penetration, your progress on this space will clearly be gradual. When you take away the accounts in Russia that have been terminated, Netflix added 500,000 new subscribers.

The main target needs to be on income and revenue progress, not subscriber progress.

Or ought to we give attention to the variety of vehicles bought and ask Porsche to make vehicles that price €10,000 to allow them to present unbelievable “progress”? — Hastings

price of dwelling disaster

There might be much more Netflixes because the cost-of-living disaster begins to chunk.

Big will increase in gas costs, and now beginning to have an effect on meals costs – I noticed 25 p.c on fish, 30 p.c on rest room paper rolls simply yesterday! – signifies that something deemed non-essential, like Netflix, will quickly be reduce. — Brentry Ed

Future’s destruction made me in the reduction of

We subscribe to Disney Plus, Amazon Prime, Netflix. I have not used Netflix in six months. My mother-in-law was utilizing it. . . I spotted why I am paying her to make use of it when she has more cash in retirement than I do. . . so it was.

Amazon Prime Video is free with Amazon Prime. And Disney’s again catalog can also be wonderful and [has] always good reveals or golden oldies developing. The underside line is that this: the notion of inflation and the propaganda of doom have made me reduce issues, not as a result of I’ve to, however simply to be prudent. Pilates is out, consuming much less, haggling extra. It’ll save us round £800 to £1,500 a month in discretionary spending. — Andy Kaufmann

Netflix is ​​the simplest to overlook

I declare that I predicted this primarily based alone expertise as a Netflix buyer.

Netflix has a bunch of recent opponents, together with Amazon and Apple, whose companies are successfully free for a lot of customers, together with me, and Disney+, which I’ve to subscribe to to present me some peace with my children on a Saturday. While you add Sky, which is way more costly than the others, however can also be way more disruptive to do away with, which means we’ve got numerous companies, and Netflix is ​​the simplest to overlook.

We and lots of of our buddies have regularly mentioned eliminating Netflix because of this over the past yr and mentioned how they have been screwed competitively; clearly I am not claiming that I’d [have] predicted that its inventory would drop particularly this week. — Rb2

subscription bundle

We have but to subscribe to a streaming service – however more and more dilapidated TV is pushing us that manner. However the plethora of companies undoubtedly places us off. So nonetheless shopping for particular person reveals in the intervening time. A subscription bundle can be fascinating. — Willstewart

business consolidation

It is economic system 101:

Demand dropped as lockdowns ended and the price of dwelling soared.

The provision has elevated as competitors has elevated.

Subsequent step: business consolidation. — Library of Dr. Watt

Perspective of a renaissance

from the BBC Money field was reporting that many pressured UK customers have canceled subscription companies to steadiness their family budgets. Netflix has at all times had buyer churn.

A resurgence in home discretionary spending in a number of years brings the prospect of a resurgence – if executives do not lose their heads. — EcoLord

The great aspect

On the brilliant aspect, possibly extra individuals are incomes a dwelling. – Ufa!

*Feedback have been edited for size and elegance


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