SEOUL – On a barely cloudy however in any other case balmy Saturday evening, Ok-pop stars and vogue fanatics crammed the ranks of an out of doors catwalk within the courtyard of Ewha Womans College as Dior introduced its Fall 2022 assortment on the first present international vogue model in South Korea.
Within the entrance row, Dior international ambassador Jisoo, a member of Ok-pop phenomenon Blackpink, wore the model’s black lace costume. Close by had been different ambassadors, together with former skilled skater and Olympic gold medalist Yuna Kim, and singer and actress Suzy Bae – the latter in a dissected trench and corset by Dior.
Actor and singer Sehun, actress Minha Kim from “Pachinko”, artist Oh You Kyeong and Korean-American mannequin Irene Kim had been among the many different Korean influencers and celebrities on the occasion.
In step with the gathering’s message of sisterhood and feminine empowerment, a staff of skaters opened the present – sliding out and in between the sleek wood ramps intertwined alongside the walkway and seating space – all constructed of plywood. Amongst them had been teenage professional skater Minji Kwak and professional skater Siye Ha – two rising faces in South Korea’s skate scene.
Lastly, snippets of post-punk music by indie band Moist Leg signaled the beginning of the occasion as fashions walked in sporting the uniform-inspired appears from the gathering.
Between leopard-print skirts, menswear-inspired biker shorts and plaid kilts, Dior additionally introduced a sequence of lace and plaid clothes that had been particularly tailor-made to be longer for the gathering’s launch in Korea.
The night was not solely the style home’s first present in South Korea, but in addition its first main occasion in Seoul because the nation reopened its borders to totally vaccinated vacationers and vacationers in early April after being just about closed for almost two years.
Forward of the occasion, at Dior’s Seongsu idea retailer, which opened the next Sunday, the style home’s inventive director of girls’s vogue, Maria Grazia Chiuri, shared her ideas on the newest present; her impressions of South Korea and Ok-pop tradition, as a designer and mom, and talked concerning the model’s new partnership with Ewha Womans College.
Wearing a black coat and sporting her black eyeliner, Chiuri stated the gathering takes inspiration from Christian Dior’s household motto “energy by unity.” She selected to discover this by on a regular basis and subversive features of uniform tradition – an idea she finds particularly related within the context of South Korea. “I actually like the college uniforms and particularly the best way college students in Korea replace the idea of uniform, typically [adding in] punk parts,” stated Chiuri.
“The uniform makes us a part of a bunch, eliminating variations and hierarchies,” she stated, explaining that the gathering was designed to specific participation, communion and sharing – particularly amongst girls.
South Korean tradition, with its contrasts and complexities, is an interesting instance of modernity in the present day, stated Chiuri. “It is dramatic, it is ironic and poetic. It is superb how [South Korean culture] managed to beat the world along with his motion pictures, TV sequence and music”, he defined. “It’s a [culture] that defines in the present day and signifies new trajectories [forward].”
Requested what it was wish to collaborate with Ok-pop star Jisoo, who grew to become the model’s international magnificence and vogue ambassador in 2021, Chiuri stated she realized concerning the South Korean music style by her family.
“I am fortunate to have my daughter, who works with me and challenges me about what to listen to and see,” stated Chiuri. [who] impressed me lots.
“[Jisoo] is a unprecedented ambassador for Dior vogue as a result of she embodies an thought of optimistic female power,” she added.
That power is another excuse why Dior is in Seoul. The style home just lately revealed its partnership with Ewha Womans College. Directed by Chiuri, the model’s company social duty program will provide scholarships, internships and administration coaching to college students on the faculty, along with educating grasp lessons and lectures organized by Dior.
“I imagine within the significance and worth of research and training. So once I heard about Ewha Womans College and its historical past – a contemporary faculty for girls – I believed it will be the appropriate place to current the gathering and reaffirm my ongoing dedication to empowering girls by training.”
“We’re a worldwide model, so I believe we’re accountable for supporting the empowerment and training of girls,” she stated, citing that “the way forward for a rustic is constructed by educating the brand new generations.”
“I’ve seen my very own youngsters acquire consciousness and develop by their college research. I’ve lectured at a number of universities and have all the time discovered it extremely rewarding to interact with college students,” she stated. “The college is a spot of collective progress.”
With its first present within the nation, in addition to the brand new idea retailer and partnership with one among South Korea’s high faculties for girls, Dior’s holdings in South Korea are rising – and rightfully so.
Unfazed by the influence of the pandemic, the model’s South Korean operations noticed a surge in gross sales over the previous yr. In 2021, the model recorded 328.5 billion received, or $259 million, in gross sales within the nation and posted a web revenue of 77.7 billion received, or $61 million, in response to knowledge filed with the Monetary Supervision Service. from Korea. The style home’s working income elevated 2.4 instances to 104.7 billion received, or $93.6 million, final yr, the doc confirmed.
Along with internet hosting a number of exhibitions in South Korea over time, together with Esprit Dior, LVMH-owned vogue home Moet Hennessy Louis Vuitton at present operates 12 girls’s shops in South Korea, together with a four-story flagship in Gangnam, opened in 2015.
“Given Dior’s big success in Korea, we’ve a number of initiatives aimed toward growing our sq. foot prints in all main Korean areas,” Pietro Beccari, president and CEO of Christian Dior Couture, informed WWD on Friday.
For Chiuri, the autumn 2022 vogue present in Seoul represents a partial return to regular life. “The pandemic has modified a lot of our priorities, as has the worth we place on sure issues, but it surely hasn’t modified the will to decorate up,” she stated of post-pandemic vogue.
“Now that we’re returning to public life, we’re rediscovering methods to share [again]” by clothes and private expression, she defined.
The model is showcasing its Fall 2022 assortment, together with Dior Chez Moi capsule loungewear, Dior E-book Totes and sneakers, in its new Dior Seongsu pop-up, positioned in an up-and-coming industrial a part of Seoul. Impressed by the design of the Paris vogue home’s new flagship Avenue Montaigne, Dior Seongsu is a 7,500-square-foot open-air construction that additionally encompasses a café and can stay on web site for a number of years to come back because the model continues to sharpen its focus. within the Korean market.
“Seoul is a unprecedented, dynamic and modern metropolis. I simply arrived and I hope I’ve time to rediscover it now,” stated Chiuri. “I need to say that I really feel nice power on this post-pandemic second.”