SEOUL – On a barely cloudy however in any other case balmy Saturday evening, Okay-pop stars and vogue fans stuffed the ranks of an out of doors catwalk within the courtyard of Ewha Womans College as Dior offered its Fall 2022 assortment on the first present world vogue model in South Korea.
Within the entrance row, Dior world ambassador Jisoo, a member of Okay-pop phenomenon Blackpink, wore the model’s black lace costume. Close by had been different ambassadors, together with former skilled skater and Olympic gold medalist Yuna Kim, and singer and actress Suzy Bae – the latter in a dissected trench and corset by Dior.
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Actor and singer Sehun, actress Minha Kim from “Pachinko”, artist Oh You Kyeong and Korean-American mannequin Irene Kim had been among the many different Korean influencers and celebrities on the occasion.
Consistent with the gathering’s message of sisterhood and feminine empowerment, a crew of skaters opened the present – sliding out and in between the sleek wood ramps intertwined alongside the walkway and seating space – all constructed of plywood. Amongst them had been teenage professional skater Minji Kwak and professional skater Siye Ha – two rising faces in South Korea’s skate scene.
Lastly, snippets of post-punk music by indie band Moist Leg signaled the beginning of the occasion as fashions walked in sporting the uniform-inspired appears to be like from the gathering.
Amid leopard-print skirts, menswear-inspired biker shorts and plaid kilts, Dior additionally offered a sequence of lace and plaid clothes that had been particularly tailor-made to be longer for the gathering’s launch in Korea.
The night was not solely the style home’s first present in South Korea, but in addition its first main occasion in Seoul because the nation reopened its borders to completely vaccinated vacationers and vacationers in early April after being nearly closed for practically two years.
Forward of the occasion, at Dior’s Seongsu idea retailer, which opened the next Sunday, the home’s inventive director of ladies’s vogue, Maria Grazia Chiuri, shared her ideas on the newest present; her impressions of South Korea and Okay-pop tradition, as a designer and mom, and talked concerning the model’s new partnership with Ewha Womans College.
Wearing a black coat and sporting her black eyeliner, Chiuri mentioned the gathering takes inspiration from Christian Dior’s household motto “power by unity.” She selected to discover this by on a regular basis and subversive points of uniform tradition – an idea she finds particularly related within the context of South Korea. “I actually like college uniforms and particularly the best way college students in Korea replace the idea of uniform, usually [adding in] punk components,” mentioned Chiuri.
“The uniform makes us a part of a bunch, eliminating variations and hierarchies,” she mentioned, explaining that the gathering was designed to precise participation, communion and sharing – particularly amongst ladies.
South Korean tradition, for its contrasts and complexities, is an interesting instance of modernity in the present day, mentioned Chiuri. “It is dramatic, it is ironic and poetic. It is superb how [South Korean culture] managed to overcome the world along with his motion pictures, TV sequence and music”, he defined. “It’s a [culture] that defines in the present day and signifies new trajectories [forward].”
Requested what it was wish to collaborate with Okay-pop star Jisoo, who turned the model’s world magnificence and vogue ambassador in 2021, Chiuri mentioned she realized concerning the South Korean music style by her circle of relatives.
“I am fortunate to have my daughter, who works with me and challenges me about what to listen to and see,” mentioned Chiuri. [who] impressed me quite a bit.
“[Jisoo] is a unprecedented ambassador for Dior vogue as a result of she embodies an concept of optimistic female vitality,” she added.
That vitality is one more reason why Dior is in Seoul. The style home just lately revealed its partnership with Ewha Womans College. Directed by Chiuri, the model’s company social duty program will supply scholarships, internships and administration coaching to college students on the college, along with educating grasp courses and lectures organized by Dior.
“I consider within the significance and worth of research and schooling. So after I heard about Ewha Womans College and its historical past – a contemporary college for girls – I believed it will be the suitable place to current the gathering and reaffirm my ongoing dedication to empowering ladies by schooling.”
“We’re a worldwide model, so I feel we’re chargeable for supporting the empowerment and schooling of ladies,” she mentioned, citing that “the way forward for a rustic is constructed by educating the brand new generations.”
“I’ve seen my very own youngsters acquire consciousness and develop by their college research. I’ve lectured at a number of universities and have all the time discovered it extremely rewarding to have interaction with college students,” she mentioned. “The college is a spot of collective development.”
With its first present within the nation, in addition to the brand new idea retailer and partnership with one in every of South Korea’s high faculties for girls, Dior’s holdings in South Korea are rising – and rightfully so.
Unfazed by the impression of the pandemic, the model’s South Korean operations noticed a surge in gross sales over the previous 12 months. In 2021, the model recorded 328.5 billion received, or $259 million, in gross sales within the nation and posted a internet revenue of 77.7 billion received, or $61 million, in accordance with knowledge filed with the Monetary Supervision Service. from Korea. The style home’s working earnings elevated 2.4 instances to 104.7 billion received, or $93.6 million, final 12 months, the doc confirmed.
Along with internet hosting a number of exhibitions in South Korea through the years, together with Esprit Dior, LVMH-owned vogue home Moet Hennessy Louis Vuitton at the moment operates 12 ladies’s shops in South Korea, together with a four-story flagship in Gangnam, opened in 2015.
“Given Dior’s enormous success in Korea, we have now a number of initiatives geared toward rising our sq. foot prints in all main Korean places,” Pietro Beccari, president and CEO of Christian Dior Couture, advised WWD on Friday.
For Chiuri, the autumn 2022 vogue present in Seoul represents a partial return to regular life. “The pandemic has modified lots of our priorities, as has the worth we place on sure issues, however it hasn’t modified the will to decorate up,” she mentioned of post-pandemic vogue.
“Now that we’re returning to public life, we’re rediscovering share [again]” by clothes and private expression, she defined.
The model is showcasing its Fall 2022 assortment, together with Dior Chez Moi capsule loungewear, Dior E book Totes and sneakers, in its new Dior Seongsu pop-up, situated in an up-and-coming industrial a part of Seoul. Impressed by the design of the Paris vogue home’s new flagship Avenue Montaigne, Dior Seongsu is a 7,500-square-foot open-air construction that additionally contains a café and can stay on website for a number of years to return because the model continues to sharpen its focus. within the Korean market.
“Seoul is a unprecedented, dynamic and modern metropolis. I simply arrived and I hope I’ve time to rediscover it now,” mentioned Chiuri. “I need to say that I really feel nice vitality on this post-pandemic second.”
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