Roku Channel and Lionsgate Movies right this moment introduced that the 2 firms have signed a multi-year theatrical manufacturing deal, beginning with the studio’s theatrical releases in 2022. Beneath the phrases of the deal, Roku Channel – Roku’s free streaming hub in your units and TVs – you’ll obtain two separate home windows for every film streamed. The primary window will provide you with unique rights to the Lionsgate film itemizing instantly after your window on STARZ.
The Roku Channel’s first free window affords the theatrical content material for a comparatively brief time, after which the titles return to a versatile second window.
Roku subscribers will be capable of stream Lionsgate’s upcoming blockbusters free of charge, beginning with the studio’s theatrical releases in 2022. These embrace “John Wick 4”, “Borderlands”, “Expendables 4”, “Are You There God? It is me, Margaret,” and rather more. That is the primary time these titles will likely be out there free of charge.
Rob Holmes, vice chairman of programming at Roku, mentioned:
We’re happy to increase our relationship with our longtime associate Lionsgate to offer our audiences with unique, free first-time entry to Lionsgate’s theatrical programming. This progressive method creates worth for each events and, most significantly, offers The Roku Channel’s hundreds of thousands of streamers the chance to take pleasure in these compelling titles via this distinctive window.
In late 2021, Roku reached US properties with round 80 million individuals. Outcomes for the primary quarter of 2022 will likely be launched this Thursday, April 28.
Lionsgate President of Worldwide Tv Distribution Jim Packer mentioned:
This deal affirms the excessive demand for first-run studio movies throughout a variety of platforms. This partnership with The Roku Channel showcases our potential to capitalize on alternatives in right this moment’s complicated tv panorama with a multi-faceted, layered method that meets everybody’s wants.
TechCrunch requested Roku for the entire quantity of titles that will likely be added to the free streaming service. The spokesperson was unable to offer this quantity.